Positive Business Outcomes

Capital in the 21st Century by Thomas Piketty breaks down the only ways to make money. He is the one the coined the term “The 1%)

1) Money from inheritance

2) Capital from Assets

3) Money from Real Estate

4) Money from labor….People who make the most money from labor are “Super Managers” =CEO’s and down the chain….then people who own “their own business” or have more control over “the line of production” ….Then you have to manage the right “life insurance policy” which is an asset……then “taxes” and structure…then your “Real Estate” all complicated full of variables…..

The difference between “Marketing” and “Sales” in a technical or cultural sense is “Marketing” is explaining the value of what services or products you provide.

People get wrong what the real meaning of “Sales” is constantly. In 1000’s of trainings at profitable corporations they get the meaning of the word completely wrong. Sometimes on purpose to manipulate.

“Selling” especially from an United States cultural perspective is when the prospect or suspect states they disagree or do understand your product or service.

Business people who do not like to “over-come” objections or be “Salesy Creep” have to have their marketing so good they never have to sell. The marketing creates enough value to create a monetary transaction

Business people who like to sell or overcome objections learn to prepare their answers in a way that the prospects process the information as marketing or communication of value.

I have run into Mental Health professionals who see themselves as “Spiritual Healers” and do not want to sell. Also I have met Real Estate agents who see themselves as spiritual healers that do not want to sell. That is fine. Just understand your roll in your business.

To have a profitable business you have to have a deep understanding of the value equation which is (value =functional benefits +psychological benefits divided by Time costs + Money costs.)

Bottomline explain your unique true value to the marketplace and to your clients.

If you are really good at being a Mental Health professional or a really good loving Real Estate agent then it is your moral obligation to tell as many people as possible how you can make their experience in your area of expertise better. By executing and communicating  the value equation in the mind of your clients a lot good business is done.

Here is my research based on my 43 years on earth, owning a business 2 masters degrees and 20 years in corporate America. I do not have kids but this would the advice I would give.

1) Is it is easy to do ? 
People waste time on things that are hard to do. When money is involved it is not about what you want to do. Or what you wish you can do. It is what are people going to pay you money for ?

2) Is it easy to learn ? 
Time is money so if you are struggling with something and it is not you are not having fun learning find something that you can learn fairly easily. If you have to get a regular job then fine. However do not stop looking for hobby or something you can learn to do well and get paid for. It is very important that everyone learn the mechanics of capitalism and regulatory laws concerning businesses.

3) Is is to hard to quit or let go ?
Is an activity is hard for you to let go ? Are you like a drug addict but the difference is you know it will eventually pay off financially ? In real adult life 80% of the time you need a “Business Case” with “Hard Numbers”. However  20% of the time what is really  going to work financially long term for some people it would be a “long shot” or “impossible” for others. Therefore when you choose an activity that is going to pay off financially: at the beginning ask yourself “how  will I respond when people are telling me to quit ?

In the end it is never what you wish for but what is real

After 10 years in the smartphone business, and three years as a business owner it has never been more complex to purchase a smartphone. Because I was brought up in a conservative hard nosed “by the book” manner and understand that the best business tactic is to be honest all of the time, I am shocked (even though I not should be) at how much smart phone sales men and women lie.

I often shop for smart phones and ask questions and it is amazing the misinformation offered. Sometimes it is innocent because the rules often change in the wireless industry. However most of the time it is not, because salesman and women get desperate trying to meet quotas, and make a decent salary.

Salesman and women in the wireless industry are under pressure to sell with the critical path of generating the highest price, and the lowest cost for the company they work for in most cases. 80/20 rule in full effect here, 20% of sales reps are being completely honest with you.

A theme in the  wireless industry  is that since it is a new technology, it is complicated, and hard to understand one can manipulate the customer to believe they are getting the best product, when in fact they are getting an inferior product because the salesman or women needed to meet a quota or sell over stocked inventory.

Therefore the solution is to follow these 5 steps based on my experience and technical expertise gained over a 10 year period obtaining a masters degree in business science, and a masters degree in business administration

1) Tailor  your research of what type of phone you are going to buy with the type of work you do

2) Not all smart phones are created equal take accountability, ownership of your research, and choose on how you are going to use the phone.

3) If you are buying an iphone your choice is easy.

4) If you are buying an Android based phone is very important you do your research. In most cases a for every phone priced for $200.00 there is another option for $39.00 in taxes that offers the same value.

5) Research the manufacturer of the phone, and the overlay they are using. There are only really two major operating systems Android, and Apple based. However, in Android phones the software the manufacturer adds is called the overlay. The function, and quality of overlays is important in figuring out which phone works best for you. Samsungs overlay is different from Motorola, and HTC. It is important to know the difference.

 

Any questions e-mail me at josh@ecosystemswireless.com