The difference between “Marketing” and “Sales” in a technical or cultural sense is “Marketing” is explaining the value of what services or products you provide.
People get wrong what the real meaning of “Sales” is constantly. In 1000’s of trainings at profitable corporations they get the meaning of the word completely wrong. Sometimes on purpose to manipulate.
“Selling” especially from an United States cultural perspective is when the prospect or suspect states they disagree or do understand your product or service.
Business people who do not like to “over-come” objections or be “Salesy Creep” have to have their marketing so good they never have to sell. The marketing creates enough value to create a monetary transaction
Business people who like to sell or overcome objections learn to prepare their answers in a way that the prospects process the information as marketing or communication of value.
I have run into Mental Health professionals who see themselves as “Spiritual Healers” and do not want to sell. Also I have met Real Estate agents who see themselves as spiritual healers that do not want to sell. That is fine. Just understand your roll in your business.
To have a profitable business you have to have a deep understanding of the value equation which is (value =functional benefits +psychological benefits divided by Time costs + Money costs.)
Bottomline explain your unique true value to the marketplace and to your clients.
If you are really good at being a Mental Health professional or a really good loving Real Estate agent then it is your moral obligation to tell as many people as possible how you can make their experience in your area of expertise better. By executing and communicating the value equation in the mind of your clients a lot good business is done.
Here is my research based on my 43 years on earth, owning a business 2 masters degrees and 20 years in corporate America. I do not have kids but this would the advice I would give.
1) Is it is easy to do ?
People waste time on things that are hard to do. When money is involved it is not about what you want to do. Or what you wish you can do. It is what are people going to pay you money for ?
2) Is it easy to learn ?
Time is money so if you are struggling with something and it is not you are not having fun learning find something that you can learn fairly easily. If you have to get a regular job then fine. However do not stop looking for hobby or something you can learn to do well and get paid for. It is very important that everyone learn the mechanics of capitalism and regulatory laws concerning businesses.
3) Is is to hard to quit or let go ?
Is an activity is hard for you to let go ? Are you like a drug addict but the difference is you know it will eventually pay off financially ? In real adult life 80% of the time you need a “Business Case” with “Hard Numbers”. However 20% of the time what is really going to work financially long term for some people it would be a “long shot” or “impossible” for others. Therefore when you choose an activity that is going to pay off financially: at the beginning ask yourself “how will I respond when people are telling me to quit ?
In the end it is never what you wish for but what is real
After 10 years in the smartphone business, and three years as a business owner it has never been more complex to purchase a smartphone. Because I was brought up in a conservative hard nosed “by the book” manner and understand that the best business tactic is to be honest all of the time, I am shocked (even though I not should be) at how much smart phone sales men and women lie.
I often shop for smart phones and ask questions and it is amazing the misinformation offered. Sometimes it is innocent because the rules often change in the wireless industry. However most of the time it is not, because salesman and women get desperate trying to meet quotas, and make a decent salary.
Salesman and women in the wireless industry are under pressure to sell with the critical path of generating the highest price, and the lowest cost for the company they work for in most cases. 80/20 rule in full effect here, 20% of sales reps are being completely honest with you.
A theme in the wireless industry is that since it is a new technology, it is complicated, and hard to understand one can manipulate the customer to believe they are getting the best product, when in fact they are getting an inferior product because the salesman or women needed to meet a quota or sell over stocked inventory.
Therefore the solution is to follow these 5 steps based on my experience and technical expertise gained over a 10 year period obtaining a masters degree in business science, and a masters degree in business administration
1) Tailor your research of what type of phone you are going to buy with the type of work you do
2) Not all smart phones are created equal take accountability, ownership of your research, and choose on how you are going to use the phone.
3) If you are buying an iphone your choice is easy.
4) If you are buying an Android based phone is very important you do your research. In most cases a for every phone priced for $200.00 there is another option for $39.00 in taxes that offers the same value.
5) Research the manufacturer of the phone, and the overlay they are using. There are only really two major operating systems Android, and Apple based. However, in Android phones the software the manufacturer adds is called the overlay. The function, and quality of overlays is important in figuring out which phone works best for you. Samsungs overlay is different from Motorola, and HTC. It is important to know the difference.
Any questions e-mail me at firstname.lastname@example.org
I will remember this guy crying at my moms funeral, who I had never met. He was tall, dark hair and strong build. And approached me with excited intensity. He was crying because my mom gave him a free place to stay,food,a car for 4 months.
He approached me to tell me his story about his wife and his 4 kids. I will forever appreciate the look of gratitude he had on his face. I am proud he knew ;I would care. Now he is a successful businessman with a spirit abundance ; my mom liked to make wagers on people and that end the end there will always enough for everyone.
In later years my brother in law David states out of no where he would start crying remembering the humanity my mother had. And how she kept his horrific traumatic secrets,
“Do not buy flowers for make funeral give them to me now: so I can smell them now”
Similar to Jimmy Carter biography my grandfather at 9 years old used to send my mother to buy supplies for the farm and general store. And my grandfather used to tell her “Don’t talk to anyone on the way because they will only distract you.” Be focused : always was the lesson.
When she spoke of my Grandfather it started with that he borrowed a cow milked it; then borrowed sugar with my Grandmother ; then made candy to sell. He parlayed the success selling into a farm Fidel Castro took away.
They were killing land owners. The victorious revolutionary Guard of Fidel Castro. They took my grand-father in front of my mother. And in 20 minutes he was going to meet the firing squad. Right before one of the captains said we can not kill that guy. He always gave us free food or anything we needed and told us pay later.
We all owe him.
“cuentas claras conservan la amistad” Translates to “clear accounts conserves friendships” “Clear accounts preserve friendships”
The general thought about it and had a meeting with my grand-father and told him, “You are only going to be alive because everyone owes you; here is the socialist revolutionary uniform; wear it.” According to my mom he wore that uniform everyday until he died at 95 years old.
In 1971 my mom was in English class in downtown Los Angeles and she wrote on a 50 pieces of note paper “Please let me please clean your house”. She took a bus from there to Beverly Hills, and went from house to house giving the piece of paper to the owners until she went to a mansion. At that mansion Jack Kent Cooke opened the door. He was the owner of the Lakers, L. A. Kings, and the fabulous forum at the time. He was like “OMG” let me help you, let me talk to my marketing guy.” This picture was taken 6 months before her death of a heart attack at the family restaurant in Pinellas Park Florida.
She was extra generous while being middle class” short woman, big heart” her best friend used to say. she always got stronger when things looked rough in business -life.
Her faith was so deep; Pastors from all around the mailed me crowns so I knew there was absolutely no doubt my mom is in heaven. Only after many years do I many levels about what those Pastors meant to do; some are high level organized crime figures in religious organizations for the money grab; my mom was in it for the people.
My mom came to United States with just the clothes on her back and PTSD from her brothers being tortured by Fidel Castro while she heard the screams from the adjacent room and saw her whole country and world be blown apart at young age.Then we fought in the chaos of Los Angeles and racist backwardness of the state of Florida. She taught us to never make any excuses, to always fight , to always evaluate, track and recap everything. I know now as an MBA I know that process to be the “Hawthorne Effect” that whatever you evaluate and track you improve it’s performance by 20%.
She left this earth with 11 million dollars in assets.
She left a legacy independent wealthy children, a niece who wins cases in Supreme Court and 500 people at her funeral with basically the same story: the same reason to cry. When she died she had recently bought a condo and 4 cars. The condo were for people who came to church that were having problems, they ate and lived for free until they got there life together. The cars were for people who needed them to survive.
“Do not let any man hit you in front of your kids”
“Be independent” were some of the phrases I heard my mom council the women of the church. A powerful female advised me of a equal partner at the law firm interrupt her and tell to shut up. With power and authority I told her you under no circumstances as my client allow any man to speak to you that way; ever. That is a piece of my moms legacy getting “resultados” results today
Her raw intelligence can, her communication and business skills can not be under estimated along with her ability to combine complicated factors for consistent positive conclusions for herself and for everyone around her.
When she was constantly training me; the 1st the question she would always ask “what did you resolve ?”. She emphasized clarity so people always know what your brand is and how you provide “resultados” = results.
She had a tremendous vision to build businesses and Christian Churches.
She was always pragmatic, practical and wise she often said “Buy me flowers when I am alive ; because I am dead I can not enjoy the aroma of the flowers”. While a source of frustration she powered her way through being intelligent in a mans world ; and constantly fighting and winning through those barriers. She said “When you get married listen to her and understand her.”
“Never get in an argument between and a man a women”
“cuentas claras conservan la amistad” Translates to “clear accounts conserves friendships”
“No le tenga miedo a nadie y a nada” “Do not fear anything or anyone”
Throughout my whole life; every friend, every girl friend and now my wife ask why never smiled in any picture ? The answer is that she was next room when she heard the screams of her brothers as she was tortured by communist revolutionary personnel. After a few years of marriage the Pastor she married; who has the faith of lion but would not harm a fly ;was taken by communist revolutionary personnel tortured for no reason. Then taken to a concentration camp and sent home to die when he made to drink horse urine. My dad survived.
Another reason she did ever smile in a picture is that in 1974 she was diagnosed with brain cancer. Of course brain cancer no chance. But the value of this story is not the mental toughness to forge ahead in impossible circumstances that most people would have blown their heads off. It is that she lost her humanity while at same prepared to slit someone throat at the drop of hat. She leveraged all she had to help people ; because she said it made her feel she had the power to so. She said she wanted to do her part to be in solidarity with good people of world.She had positive perspective and linked herself with the goodness of the world that was in her power. She had power; it never mattered who it was ; she told them what do. Rich and the powerful people would ask her advice.
She taught us be human and to spot humidity in others and for others to spot in me. When she died ; I was horribly depressed when my mom passed away April 2, 2002 ; and this lady who I just met advised that it does not matter what it that happens in your life mentally strong : and no excuses for not getting results that are under your control ; you have to be mentally strong and be happy; exactly what my mom often said. She shared the about how her 13 year old daughter had died in a fire. It was like I met an angel.
I have been very lucky of course, fortunate, and good to have great life. The crazy thing is that organically the best part of my life is connecting with others who have a deep sense of humanity along with the power and talent to make attackers feel the pain because reality is we live a cruel world.
Life in High School 1986 to 1990 was homework then cleaning offices 7 to 10 pm. Asked my mom for bike so I get around because all my friends were on sports teams and I could workout before cleaning during my Sophomore year of High she said,” “we have a restaurant; cleaning company Go sell something ,You are not entitled to the room you sleep in. You never know what is going to happen with the economic or country from turning Communist or a plague ; you need to learn how make life for yourself right now. “
At 14 walked into Chili’s and I asked the hostess “Let me talk to manager”. For many reasons ; I will never forget Joe the manager I met that day. “I can I help you ? I responded “You need us Joe; this excessive dust is going to get in trouble.” Joe responded can you start tomorrow; you guys would be working 4 to 7 am.” I got my bike, car and the satisfaction of paying my mom through life. The job stayed in the family business 25 years.
As a result being human it has made me happier. In solidarity with those with a deep sense of humanity. I learn from my client who tells me “I could care less about my wife,I can care less about my kids ; they will end up rich and I could care even less my employees and I only care that you make money.”
I am not him because of my parents.
Why I could relate with I head a special needs attorney Mark Kamleiter who like mom had an out sized sense of empathy: relay a story of a lady who shared with him about being stranded during the Hitler invasion of France of World War 2.
A train was leaving, it was the last train towards freedom and escape from rape and torture of the Nazis. And some jerk would not extend his hand to let her on the train.
We see that guy everyday. Totally unnecessary to be that way in life. In national catastrophe he is the 1st guy asking for help and hoarding toilet paper out of fear and a scarcity mentality.
I am not him because of my choice and enormous good fortune of who my mom is; and the legacy that exists because of her investment in people and humanity.
There is no closure. I got lucky my mom left me with fundamentals of human nature to build on and pass on like her recipe the for rice and chicken she learned from her mom I was able to monetize.
Anna my wife a psychotherapist- technically a Marriage and Family Therapist came home from work and she handed me a note from a patient it said ” Thank you for saving my life”….
So in 1971 my mom was in English class and she wrote on a 50 pieces of note paper “let me please clean your house”. She took a bus from downtown Los Angeles to Beverly Hills, and went from house to house giving the piece of paper to the owners until she went to a mansion. At that mansion Jack Kent Cooke opened the door. He was the owner of the Lakers, L. A. Kings, and the fabulous forum at the time. He was like “OMG” let me help you, let me talk to my marketing guy.” This picture was taken 6 months before her death of a heart attack at the family restaurant in Pinellas Park Florida.
My mom came to United States with just the clothes on her back. PTSD from her brothers being tortured by Fidel Castro and her whole country blown apart.Then we fought in the chaos of Los Angeles and racist backwardness of the state of Florida. Never any excuses always fighting and always evaluating that now as an MBA I know that process to be the “Hawthorne Effect” that whatever you evaluate and track you improve it’s performance by 20%.
I will remember this guy crying at my moms funeral, who I had never met. He was crying because my mom gave him a free place to stay,food,car for 4 months now he is a successful businessman :she was generous while being middle class” small woman, big heart” she used to say: she always got stronger when things looked rough in business -life. She left a legacy, and 200 people went to funeral with basically the same story: the same reason to cry. When she died she had recently bought a condo and 4 cars. The condo was for people who were having problems, there they could eat and live for free until they got there life together. The cars were for people who needed them to survive.
One tool in the fight against homelessness is to stop the practice Apartment complexes have of if you are 6 days late with your rent to charge $720.00 attoney’s fees to start the eviction process. So, $720.00 plus $55.00 late fee the tenants quickly are in a hole they can not get out of. This starts a horrible downward spiral. Lawyers get rich, and the less fortunate goes homeless
My Grandfather Owned a successful General Store and farm in Cuba from the 30’s to 1960 when Fidel Castro took it away from him. He had a old saying, “nothing is the truth, nothing is a lie, it is all from the point of view you look at things.” Same with the T-Mobile New Plans, at the end the of the day you are spending the same amount of money, nothing revolutionary about them
Stop your divorce ! In Southern California the divorce rate is 80%. The number one cause of divorce is money. 80% of businesses fail. And, other businesses the owners are over stressed. The main problem is out of control expenses, and creative ways corporations figure out how to get into your pocket. My mom and dad were married for 50 years. I have been married for 8 years and there are a some key factors to look at.
The number one reason people get divorced is money. One solution that has worked for me is to every quarter go over all the expenses, and break down the value. And systematically cut out the fat.Step number two is forget the past. It is important to do an inventory of what your real expectations are for you and your spouse before the marriage and now. The second issue that ends marriage is trying to fill the void of your child hood through your marriage specifically asking your spouse to fill that void. I am referring to specifically a void left by one your parents. And, the third main cause of divorce is after the sexual haze is gone you end up seeing faults in your mate that you did not see when the sexual haze is on. The sexual haze lasts for 2 to 3 years.
Now for second marriages the number on cause of divorce is conflict over the kids from the previous marriage, specifically the step kids are to spoiled.
Just heard a totally off analysis of the vote in Florida & California. These experts were so off base, it was not even funny.
The ridiculous point they made is that as a result of Obama executing executive orders helping illegal immigrants, this would help with Hispanic voters in Florida in 2012. Wrong ! The flavor of Hispanics in Florida are Cubans, Puerto Ricans, and South Americans. Illegal immigrants are usually El Salvadorian, Mexican, or Guatemalan that live in California. Both group in “general” hate each other. Puerto Ricans, and Cubans think the other group are hard to talk to, and lack ambition just want to work 70 hours weeks and take off official “Mexican Day Sunday off”. In Southern California, most Mexicans and central Americans greet me with “You are Cuban or Puerto Rican right ?” And I win them over using “Mexican slang” then they start being nice and the tenor of the conversation shifts.
In this election cycle they are saying Hispanics are not voting for Trump because he is racist and called Mexicans “rapist” & “murderers”. Some Hispanics (racist Cubans-racist Mexicans) are voting for Trump because they think he “is” racist. It does not matter if you think Trump is racist or not: I am just reporting on how these groups thinks based of 30 years of private conversations.
The Mexican-Central American group thinks Puerto Ricans, and Cubans are loud mouth arrogant blowhards. I am very fortunate to be friends with everybody but learn from the comments they make in confidence even about my own ethnic group and others.
However, I consider myself a citizen of the world. I have friends from each group, who think outside the stereotypes or (mental shortcuts). I know Asians who have inter-married both “flavors of Hispanics”.
For the most part, Hispanics get along just fine, are to diverse to label, and sophisticated to pin down. However, these idiots on MSNBC, Fox News & most of the media are completely wrong. Beware!
The world has changed. You have to set expectations. Customers expect in a new world that you get back to them right away. However, people who are older, have their houses paid for, their children have grown, and do not have a sense of urgency to make $$$, get mad when you look at a text. Young people with a sense of urgency since they are building their lives do not get mad. Exactly the opposite the young people think you are dumb, you are not taking care of your customers communication needs. However, if you set expectations, and advise that you are responding to a text, in order to earn money, and that you love, and are paying attention to the person infront of you, then you can manage the new world effectively, with the older folk, with their lives established. As well older folk, still engaged in earning an income, also do not mind: you responding to a text: they understand you are just trying to make a living. Again, like it is always the case:deep meaningful communication is key !