Do You Know The Difference Between “Sales” and “Marketing” ?

The difference between “Marketing” and “Sales” in a technical or cultural sense is “Marketing” is explaining the value of what services or products you provide.

People get wrong what the real meaning of “Sales” is constantly. In 1000’s of trainings at profitable corporations they get the meaning of the word completely wrong. Sometimes on purpose to manipulate.

“Selling” especially from an United States cultural perspective is when the prospect or suspect states they disagree or do understand your product or service.

Business people who do not like to “over-come” objections or be “Salesy Creep” have to have their marketing so good they never have to sell. The marketing creates enough value to create a monetary transaction

Business people who like to sell or overcome objections learn to prepare their answers in a way that the prospects process the information as marketing or communication of value.

I have run into Mental Health professionals who see themselves as “Spiritual Healers” and do not want to sell. Also I have met Real Estate agents who see themselves as spiritual healers that do not want to sell. That is fine. Just understand your roll in your business.

To have a profitable business you have to have a deep understanding of the value equation which is (value =functional benefits +psychological benefits divided by Time costs + Money costs.)

Bottomline explain your unique true value to the marketplace and to your clients.

If you are really good at being a Mental Health professional or a really good loving Real Estate agent then it is your moral obligation to tell as many people as possible how you can make their experience in your area of expertise better. By executing and communicating  the value equation in the mind of your clients a lot good business is done.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: